A Memo to the World

I grew up believing the world is always speaking. Not through words but through rhythm. A look between strangers. The pace of a street. The colors on a bodega sign. If you listen close enough there is always a story forming. That is how I have always saw life and that is who I am at my core. A storyteller.

Brooklyn was not my whole childhood, but it shaped me more than time can measure. Food from everywhere. Music from passing cars. Conversations layered with history. It taught me to observe. To study people. To feel before I judged.

The church and the movie theater became my first classrooms. I sat in mass as any kid would, not knowing what was going on, so I looked up. The stained glass at St. Michael’s. The murals across the ceiling. Beauty carried weight. Someone had the vision to imagine it and the courage to climb high enough to build it. That stayed with me. Imagination means little without courage.

Then came my introduction to innovation. My Game Boy. Batteries. Pokémon. I would sit in the back seat while my dad drove his taxi through the city and I played. Then the upgrades arrived. Game Boy Color. Game Boy Advance. Better graphics but still the same batteries. Then the light attachment so I could keep playing past sunset. Then the link cable arrived and suddenly I was not alone in the game anymore. I could trade Pokémon with my brother Chris and with friends in school and teamwork began to feel exciting. And then one Christmas morning the Game Boy SP changed everything. Fold. Charge. Go. No batteries. No attachments. Technology quietly removed the old constraints and made room for something new. That moment changed how I understood creativity. It was not just crayons and color. It was logic and wonder working together.

I later entered tech consulting where storytelling showed up in strategy and structure. I learned that every challenge has angles and every answer has a human story behind it. If I could find that story, I could find a solution.

Now as a creative director I work the same way. I look. I listen. I find the story beneath the surface and help it take shape. Technology has become my collaborator. AI. Motion. Sound. Data. They are simply modern crayons. The tools evolve. The instinct stays the same.

My path has not been straight. It has been true. And if there is one thing I know about myself it is this…

I am not finished. I am becoming the next story.